Let’s talk deep, then I’ll write you a compelling hook to attract serious buyers & make all your marketing work better.

Offer includes values analysis, closes tonight midnight, UK time.

Welcome to One Drop

Art marketing for visual artists who are doing too much marketing and selling too little art.

I know you work hard, I mean, can I help?

Most independent artists use all the platforms, have tried everything .. some of it keeps you from drowning, but honestly .. is this what it’s always going to be like?

May I suggest we find one marketing system worth doing and master it together? 

Here’s what we do together in One Drop:

Two Zoom calls. Some homework. Some digging. I’ll write you a hook, by hand (not AI) that says what you do in a way that makes the right buyers stop and pay attention.

You’ll come away with:

  • Clarity on what you actually stand for
  • A target market that already wants what you make
  • A suggested habit that gets you in front of them
  • AND a hook I’ve personally written for you that attracts them

£175.

After that we can continue to work together, either 1-1 or you can join my group or I can rebuild your website or mailing list .. whatever you want.

But this first step stands alone. You’ll have something real to use straight away.

I’ve spent 45 years in marketing. I still buy the latest courses so you don’t have to. You get the clarity, without the noise.

If you’re interested, email me at john@johnallsopp.co.uk – share your Instagram and say hello. No pitch, no pressure.

David Mitchell: “What is an ocean but a multitude of drops?”

John Allsopp portrait photograph

(This is disappearing midnight tonight too)

Don’t you wish selling your art was easier?

Exhibitions, social media, website .. none of it ‘works’.

Well .. ‘alignment’ works. That means, everything a buyer sees raises their desire and feelings of connection with you. Everything feels right. (Some would call it brand messaging.)

There are people who already love what you do (they just don’t know it yet).

Ideally, we want to attract nice people with money

These three short videos tell you everything you need to know.

Click the button for more info.

(I’ve been doing this a very long time, this is the essence.)

Words people have used, talking about my work

(five years of feedback at a glance)

Be Interesting

The very best SEO* is to be worthy of someone linking to you, sharing your link or talking about you. When someone walks around an art show, let’s have them remember you when they get home. Not because you did something for shock, but because you succinctly delivered your fascination and it stuck.

*SEO is being findable, originally about getting traffic from search but with AI and the way the world is now and art’s natural response to that .. I’m saying we have to be memorable. Everyone is interesting, we’ll find yours.

Last 2 slots available

New The ArtStepper magazine out 1 July

Lynne Davies back from a near sellout show. Why artists are going to auction. Giving money to artists is good. Big moves in online art sales.
new

We ArtStep

Take control of your success—realistically sell your art on your own terms, keep your creative independence, and stop waiting for permission.

Click to explore coaching & courses or click Get Started to book a no pressure exploratory chat. Mailing list signup is ↓ in the footer.

Buyers need to see your art before they can buy it

Connect with serious buyers on Instagram

Seven simple Instagram Post techniques, proven to work now
£37

Reach more serious buyers: Seven proven techniques to enhance your reach

If you are serious about using Instagram to reach new buyers, Reels is how you do it. This is how you play the algorithm. No fancy equipment or confusing strategies. Start today.
£37

The one Instagram technique you need

I tested all the Instagram techniques for reach, this is the best. If you just want one thing to do ..
£5.20

If you're selling and exhibiting and are ready to focus on improving your marketing and sales

Gallery You: Build your art sales at exhibitions

Marketing strategies around your exhibitions and creating a solid gallery presence. Also online exhibitions (if you need more exhibitions, or want to reach distant buyers or (shh) just fancy not paying commission for once).
£197

Confident art sales

What you say from your heart and your truth makes the sale so let's get clear about unique you, establish a habitual sales routine, test ideas to excite your market and then scale it for freedom and confidence.
£197 - £997

Pivot to Art Freedom

Test your social media to see what works and .. do more of that
£5.20

The Day Everything Works

My coaching programme, 1-1, on Zoom, twice a month, keeping you on track for success. First session free.
£95/mth

Monday Recommendation (free)

Get art marketing ideas for free every week by joining my mailing list (see the right hand side of the footer / bottom of the page ↓↓↓ ) . They are do-able, they multiply together, and before you know it you’ll have the confidence of an art-sales master.

Follow my socials too, every post is about you. Just pick your favourite platforms:
John Allsopp portrait

I’m John Allsopp, I’ve been an ethical marketer since 1980, international press campaigns, all that.

Nowadays I just want you to earn a good living selling the art that excites you directly to buyers and collectors who ‘get’ you. (I accept many artists would rather reach the stage where a gallery does all that for you, I say you need to prove you can sell or they will never call, plus, it puts you in a stronger position when they do.)

More art makes a better world, basically.

I also want you to sell your art in your own unique way that plays to your strengths so it feels good and natural. I want your marketing to be obviously you from the first connection.

Join Art Sales Clarity in 90 Minutes and you’ll see what I mean.