You’re already selling some work but you know you could be selling so much more. You just need the right way to connect with buyers who value your work, without losing your voice or burning yourself out.
Nothing’s broken. You have what it takes. What’s missing is clarity, confidence, and a hook that makes the right buyers stop, notice and act.
The first step? Discover what truly matters to you. When you get clear on that, you’ll feel a new freedom and selling your art will feel natural, not stressful.
Next, I’ll write you a marketing hook. It’s not a gimmick. It’s your magnet: a simple, powerful line you can use on your website, social media, exhibition stand .. everywhere buyers see you. The right words will make serious collectors stop, explore and invest in your work.
When your hook is live, everything else you do; posts, emails, exhibitions .. they work harder for you. You’ll finally feel like marketing is just another tool to express your art, not a headache or a chore.
The Hook Intensive includes a 45 minute session where we uncover your values, craft your hook and set the stage for results you can feel.
Most artists leave thinking:
- “I’ve never talked like that about my art before”,
- “I feel seen and I’m excited about selling”, and
- “Wow, this actually makes sense now”.
After that, if you want, we can keep going: monthly coaching, 1:1 sessions or even partnering long-term to grow your art business.
But first, let’s get your hook, because that’s where the magic starts.
Next step: book your Hook Intensive and start attracting the buyers who will truly value your art.
PS. Marketing is often annoying, I get it. I’ll make it feel human, natural and even fun, so selling your art finally feels good.
If your Instagram says ‘artist’ and your website says ‘welcome to my portfolio’, you’re invisible. This is Luck Engineering.
Only one slot left
Don’t you wish selling your art was easier?
Exhibitions, social media, website .. none of it ‘works’.
Well .. ‘alignment’ works. That means, everything a buyer sees raises their desire and feelings of connection with you. Everything feels right. (Some would call it brand messaging.)
There are people who already love what you do (they just don’t know it yet).
Ideally, we want to attract nice people with money.
These three short videos tell you everything you need to know.
Click the button for more info.
(I’ve been doing this a very long time, this is the essence.)
(five years of feedback at a glance)
Be Interesting
The very best SEO* is to be worthy of someone linking to you, sharing your link or talking about you. When someone walks around an art show, let’s have them remember you when they get home. Not because you did something for shock, but because you succinctly delivered your fascination and it stuck.
*SEO is being findable, originally about getting traffic from search but with AI and the way the world is now and art’s natural response to that .. I’m saying we have to be memorable. Everyone is interesting, we’ll find yours.
Last 2 slots available
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Personalised Growth (if you're looking for tailored advice and deeper insight)
The Day Everything Works
Monday Recommendation (free)
Get art marketing ideas for free every week by joining my mailing list (see the right hand side of the footer / bottom of the page ↓↓↓ ) . They are do-able, they multiply together, and before you know it you’ll have the confidence of an art-sales master.
I’m John Allsopp, I’ve been an ethical marketer since 1980, international press campaigns, all that.
Nowadays I just want you to earn a good living selling the art that excites you directly to buyers and collectors who ‘get’ you. (I accept many artists would rather reach the stage where a gallery does all that for you, I say you need to prove you can sell or they will never call, plus, it puts you in a stronger position when they do.)
More art makes a better world, basically.
I also want you to sell your art in your own unique way that plays to your strengths so it feels good and natural. I want your marketing to be obviously you from the first connection.
Join Art Sales Clarity in 90 Minutes and you’ll see what I mean.
