I’m The Gentle Marketer, often told that I’m different to the usual marketing ‘guru’. I’m doing art marketing for real, for life, for artists who don’t want to feel false to sell their art.
I don’t treat you like you need to be fixed. Your resistance to marketing is your brain telling you ‘this is shit’. Being an artist is about respecting how you feel.
I’ve spent 5 years developing values-based marketing because artists shouldn’t have to sell their souls to sell their art. I don’t do “10 steps to success” approaches. Mine is a framework that respects your integrity while being genuinely practical.
I sometimes use AI to help you get clear on what excites you so you can make better decisions in your art and marketing. It shows you new buyers, and the process is evolutionary – we take it one step at a time and evolve you to success on your terms.
It’s not a quick fix – it’s the start of an amazing journey. We are the ArtSteppers.
I’m solving the fundamental artist dilemma: how to market without compromising who you are. With actual substance, not shiny objects.
I’d love to help you easily sell your art, so here’s your choice today.
If you’re really ready to sell your art effectively start with:
1: Art Sales Clarity in 90 minutes has opened up marketing for many artists. Click the link below (scroll a little). (By the way it’s also the doorway into the We ArtStep community of artists who are following this path.)
2: That should lead you to book a Be Interesting session because you need to stick in people’s minds.
3: Ultimately if you want to put those discoveries to work you can either join We ArtStep or book into The Day Everything Works where you get my personal marketing help 1-1 on Zoom (I’ve set that up below but I’ve changed the format a little so just get in touch and we’ll work it out).
Anyway, it’s nice to meet you and thanks for popping by.
Stay safe, sell art.
J
If your Instagram says ‘artist’ and your website says ‘welcome to my portfolio’, you’re invisible. This is Luck Engineering.
Don’t you wish selling your art was easier?
Exhibitions, social media, website .. none of it ‘works’.
Well .. ‘alignment’ works. That means, everything a buyer sees raises their desire and feelings of connection with you. Everything feels right. (Some would call it brand messaging.)
There are people who already love what you do (they just don’t know it yet).
Ideally, we want to attract nice people with money.
These three short videos tell you everything you need to know.
Click the button for more info.
(I’ve been doing this a very long time, this is the essence.)
(five years of feedback at a glance)
Be Interesting
The very best SEO* is to be worthy of someone linking to you, sharing your link or talking about you. When someone walks around an art show, let’s have them remember you when they get home. Not because you did something for shock, but because you succinctly delivered your fascination and it stuck.
*SEO is being findable, originally about getting traffic from search but with AI and the way the world is now and art’s natural response to that .. I’m saying we have to be memorable. Everyone is interesting, we’ll find yours.
All slots sold out until 27th November
New The ArtStepper magazine out 1 July
We ArtStep
Click to explore coaching & courses or click Get Started to book a no pressure exploratory chat. Mailing list signup is ↓ in the footer.
Buyers need to see your art before they can buy it
Connect with serious buyers on Instagram
Reach more serious buyers: Seven proven techniques to enhance your reach
The one Instagram technique you need
If you're selling and exhibiting and are ready to focus on improving your marketing and sales
Gallery You: Build your art sales at exhibitions
Confident art sales
Personalised Growth (if you're looking for tailored advice and deeper insight)
The Day Everything Works
Monday Recommendation (free)
Get art marketing ideas for free every week by joining my mailing list (see the right hand side of the footer / bottom of the page ↓↓↓ ) . They are do-able, they multiply together, and before you know it you’ll have the confidence of an art-sales master.
I’m John Allsopp, I’ve been an ethical marketer since 1980, international press campaigns, all that.
Nowadays I just want you to earn a good living selling the art that excites you directly to buyers and collectors who ‘get’ you. (I accept many artists would rather reach the stage where a gallery does all that for you, I say you need to prove you can sell or they will never call, plus, it puts you in a stronger position when they do.)
More art makes a better world, basically.
I also want you to sell your art in your own unique way that plays to your strengths so it feels good and natural. I want your marketing to be obviously you from the first connection.
Join Art Sales Clarity in 90 Minutes and you’ll see what I mean.
