Let’s talk deep, then I’ll write you a compelling hook to attract serious buyers & make all your marketing work better.
Offer includes values analysis, closes tonight midnight, UK time.
Welcome to One Drop
Art marketing for visual artists who are doing too much marketing and selling too little art.
You work hard. Most artists would like to do more art and less marketing.
Exhibitions are risky. You pay for the stand, invest weeks of effort and .. hope.
Mine is not a one-size fits all marketing system. I help you create a way of selling your art that fits who you are. It plays to your strengths. It feels natural, and it works.
But over time, a clear process has emerged.
It’s called One Drop.
There are four steps:
- know yourself,
- discover people like you who have money for art,
- work out how to reach them, and
- write a clear hook that draws them in.
Think of it like this.
Your art can be expansive, experimental, varied. That’s fine.
But your business needs one clear front door.
Buyers don’t need to understand everything you do. They just need a reason to step through your door.
That’s your message.
When your message is consistent, two things happen:
- Buyers understand you faster.
- Platforms understand who to show you to.
Marketing becomes simpler. Lighter. More focussed.
Step one is about clarity. We work together in a small group (maximum ten artists) to define your core direction and message. Live sessions are recorded. We move steadily, together.
If you’re a visual artist who is selling some art but you’d like sales to feel less random and more reliable, this is for you.
The next intake opens mid-month.
Join the waitlist below and I’ll let you know when the doors open.
*Join the One Drop waitlist and receive updates about this programme and related marketing guidance for artists. You can unsubscribe anytime.
David Mitchell: “What is an ocean but a multitude of drops?”
(This is disappearing midnight tonight too)
Don’t you wish selling your art was easier?
Exhibitions, social media, website .. none of it ‘works’.
Well .. ‘alignment’ works. That means, everything a buyer sees raises their desire and feelings of connection with you. Everything feels right. (Some would call it brand messaging.)
There are people who already love what you do (they just don’t know it yet).
Ideally, we want to attract nice people with money.
These three short videos tell you everything you need to know.
Click the button for more info.
(I’ve been doing this a very long time, this is the essence.)
(five years of feedback at a glance)
Be Interesting
The very best SEO* is to be worthy of someone linking to you, sharing your link or talking about you. When someone walks around an art show, let’s have them remember you when they get home. Not because you did something for shock, but because you succinctly delivered your fascination and it stuck.
*SEO is being findable, originally about getting traffic from search but with AI and the way the world is now and art’s natural response to that .. I’m saying we have to be memorable. Everyone is interesting, we’ll find yours.
Last 2 slots available
New The ArtStepper magazine out 1 July
We ArtStep
Click to explore coaching & courses or click Get Started to book a no pressure exploratory chat. Mailing list signup is ↓ in the footer.
Buyers need to see your art before they can buy it
Connect with serious buyers on Instagram
Reach more serious buyers: Seven proven techniques to enhance your reach
The one Instagram technique you need
If you're selling and exhibiting and are ready to focus on improving your marketing and sales
Gallery You: Build your art sales at exhibitions
Confident art sales
Personalised Growth (if you're looking for tailored advice and deeper insight)
The Day Everything Works
Monday Recommendation (free)
Get art marketing ideas for free every week by joining my mailing list (see the right hand side of the footer / bottom of the page ↓↓↓ ) . They are do-able, they multiply together, and before you know it you’ll have the confidence of an art-sales master.
I’m John Allsopp, I’ve been an ethical marketer since 1980, international press campaigns, all that.
Nowadays I just want you to earn a good living selling the art that excites you directly to buyers and collectors who ‘get’ you. (I accept many artists would rather reach the stage where a gallery does all that for you, I say you need to prove you can sell or they will never call, plus, it puts you in a stronger position when they do.)
More art makes a better world, basically.
I also want you to sell your art in your own unique way that plays to your strengths so it feels good and natural. I want your marketing to be obviously you from the first connection.
Join Art Sales Clarity in 90 Minutes and you’ll see what I mean.
