Click to explore coaching & courses or click Get Started to book a no pressure exploratory chat. Mailing list signup is ↓ in the footer.

Buyers need to see your art before they can buy it

Connect with serious buyers on Instagram

Seven simple Instagram Post techniques, proven to work now
£37

Reach more serious buyers: Seven proven techniques to enhance your reach

If you are serious about using Instagram to reach new buyers, Reels is how you do it. This is how you play the algorithm. No fancy equipment or confusing strategies. Start today.
£37

The one Instagram technique you need

I tested all the Instagram techniques for reach, this is the best. If you just want one thing to do ..
£5.20

If you're selling and exhibiting and are ready to focus on improving your marketing and sales

Gallery You: Build your art sales at exhibitions

Marketing strategies around your exhibitions and creating a solid gallery presence. Also online exhibitions (if you need more exhibitions, or want to reach distant buyers or (shh) just fancy not paying commission for once).
£197

Confident art sales

What you say from your heart and your truth makes the sale so let's get clear about unique you, establish a habitual sales routine, test ideas to excite your market and then scale it for freedom and confidence.
£197 - £997

Personalised Growth (if you're looking for tailored advice and deeper insight)

Pivot to Art Freedom

Test your social media to see what works and .. do more of that
£5.20

The Day Everything Works

My coaching programme, 1-1, on Zoom, twice a month, keeping you on track for success. First session free.
£95/mth

Monday Recommendation (free)

Get art marketing ideas for free every week by joining my mailing list (see the right hand side of the footer / bottom of the page ↓↓↓ ) . They are do-able, they multiply together, and before you know it you’ll have the confidence of an art-sales master.

Follow my socials too, every post is about you. Just pick your favourite platforms:
John Allsopp portrait

I’m John Allsopp, I’ve been an ethical marketer since 1980.

I’ll be straight with you, here’s what I want. I want you to earn a good living selling the art that excites you directly to buyers and collectors who ‘get’ you. (I accept many artists would rather reach the stage where a gallery does all that for you, I say you need to prove you can sell or they will never call, plus, it puts you in a stronger position when they do.)

I’m here to help lots of visual artists so there’s more art in the world and I’ve got fancy ideas that the world might be better for it.

I’ll work hard for you and I’ll listen well, so you get more artistic and financial freedom.

I also want you to sell your art in your own unique way that plays to your strengths so it feels good and natural. I want you to be obviously you from the first connection.

Join my mailing list (in the footer) and if you’re not sure how this all works for you, hit [get started] and we’ll have a chat about it. I’d bring biscuits but they don’t fit through the wifi.