What if we could find a way for you to sell naturally, easily, humanly and skillfully without feeling wrong or stressed? Imagine if this actually worked & you solved your art sales problem!
You’ll see in the video below (grab a coffee and relax into it) there are three big ideas here, but underpinning it all are your values. I helped an artist get clear on their values and they ended up with a near sellout show. This is not a course, but it’s not just a free group. It’s expertly guided, but it’s absolutely not ‘one-size-fits-all’. It’s not an intense commitment but it is about continual improvement in your art sales, getting marketing done right and celebrating your wins.
In case you prefer, here’s what I say in the video above:
Imagine selling your art in your own, unique way, comfortably, playing to your strengths, effectively.
Picture enjoying the interaction with people who ‘get’ your art, and the effect you have on people. What would it feel like if your art was in demand? You don’t have to do video, you don’t even have to do social media. It’s basic psychology. You can do it. I’m going to show you how.
Artists come to me because they’re tired and frustrated with low art sales, even after they put their whole everything into both the art, and the selling. Here’s the secret. What works for selling kitchen appliances and drones doesn’t work for art. We can fix that.
The problem is we’re using accountancy methods to sell to the heart. We’re counting followers and clicks instead of building relationships and real fans one by one.
I’m talking about attraction marketing. I helped an artist get really clear on what values they stand for. (Yes, that does sound vague, but I have a way to do it.) When you and your buyer share values, it’s like you’re on a journey together. The result for that artist? A (near) sellout show.
We’re all under pressure to post to social media every day, and you’re in competition with every other artist. It’s a fight to see who can post most often, who can ‘capture’ the most .. it’s a mountainclimb with room for only a few at the top. This old way is hard work.
But the pendulum swings and the new way is organic, collaborative, explorative. It’s about finding new places where you are the obvious choice.
The magic happens where three things combine
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Blue Ocean Strategy where, instead of competing with everyone else, you find a place where you can be with your people.
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Appreciative Inquiry: A proven way to collaborate positively, to share our best lifetime experiences and put them into action
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Your creativity. Let’s not sell your art like it’s sausages. Let’s sell your art like it’s your art, uniquely you and fully creative.
You might think you’re not good at sales. I say play to your strengths. What are you good at? Your difference is what makes you and your art wantable.
This works for artists who are selling but want to sell more or to raise their prices, and for artists who are just starting out or have never sold.
You can do this right now if you like, is it OK if I show you how? Scroll on if not.
Appreciative Inquiry starts with a marketing problem artists want to solve. This is not top down, this is led by the artists onboard. For example in February & March 2025 we’re looking at building artists’ mailing lists and answering why any serious buyer would sign up, why would they read the emails and what would motivate them to buy.
We’re sharing stories about times when we’ve seen that work (including what made us sign up to other’s mailing lists). We’re learning the lessons from our shared experiences.
Then each artist will apply it to their unique situation. They’ll think it through into a plan, start doing it and then we share our wins. We bring accountability. That cycle: discover, dream, design and deliver .. we do one step per week, so we go through the cycle each month.
I facilitate all that, I’ve over 40 years of marketing experience.
That artists’ community is called We ArtStep because we step forward together. It’s $37 per month to be part of it.
Now, if I haven’t blown your socks off yet, if you’re still here and haven’t gone and joined us, that’s obviously fine. Let’s just do the pros and cons together so you can make the best decision for yourself.
On the upside:
• We’re doing this together, pooling our strengths. This is not a guru guy (me) telling you what to do.
• This is your escape route. This is where you get help to design your own art marketing system that plays to your strengths.
• In an angular world, led by numbers and yes/no decisions, you’re going to be human. You and your art are going to change people.
On the downside:
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It’s $37 a month and you may not have that. Marketing is free because it makes money, but you do have to respect your cashflow, I get that.
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To get the most out of it, it will need a little of your attention. If you’re not ready to dedicate a little time to it, this might not be the right time for you.
Also, this isn’t really a downside, but if you’re like “I hate people” you can just farm it. Join and just lurk. Harvest the lessons and do your own thing with it. It’s OK. You can say hi when you’re ready, no pressure.
Honestly, if the ups outweigh the downs for you, don’t let this sail away. We ArtStep gives you:
• Clear, easy steps each week to improve your own art marketing
• A positive, helpful artist community
• Solutions to your most pressing art sales problems.
Don’t forget, we are progressing forward each week, so now is the best time to join in.
$37 is an initial offer price. This opportunity won’t always be here. So if it feels right for you, don’t hesitate.
Behind this calm exterior, I’ve never been this excited about one of my programmes, that’s why there’s a 30-day money-back guarantee because I’m sure you’re going to love it. If you join and you don’t really feel it, just let me know and I’ll give you your money back—no problem, thank-you for trying it.
Just so you realise, I do have a clear plan to double the cost and a limit to how many members I can support. Don’t miss out.
Click to get instant access to We ArtStep. Come join us on this journey together.
Let’s make this happen!
