What if you’re an artist and you don’t know anything about marketing?
What if you’re an artist and you don’t know anything about marketing? You don’t know how to sell your art. The beauty of my approach is, you don’t have to learn a system or follow a set of rules. You just have to be more you. People like people who are like themselves. We assess […]
Someone wished I wouldn’t use cat and dog examples and I’ve two problems with that
First, my memory isn’t good. Never has been. I can’t remember people’s names. At school, I would take all evening to remember foreign language vocabulary. Friends would take one look and have it nailed. Never ask me to join your pub quiz team. I have a friend who is dyslexic. Show her once and she’s […]
When people discover you and get closer to you, it should be clear what you stand for
Over my career I’ve spent a lot of money on training. I’m glad I did, it’s made me a great marketer. But one thing doesn’t sit well with me. When the expert says “you have to follow this to the letter”. “I’ve tested this, this is the only way it works”. It always feels to […]
Evolving marketing clarity
