OK, really quick. I was looking at providing an advertising (pay per click (PPC)), social media ads service for artists and I sat in a quiet room for a bit, chewing my pencil, and this came.
You don’t care about ads.
You just want to sell your art.
So how about yes I run PPC ads for you .. but basically think of me as a profit optimising machine.
Let’s say you generally sell your art for £1,000 and you sell three a month, but actually you paint five so you have a growing inventory in which you’ve invested time and materials and your living space is getting full.
Let’s say you bring me in and we start with a £500 per month arrangement which is paid up front .. half is for my time, the other half for the actual ad cost.
We raise your prices by £200 per work, so it doesn’t cost you anything.
We have a monthly Zoom meeting to agree what we are doing, but broadly, I do my thing and you provide materials .. videos perhaps. Artwork images. News.
In this new system, you’re still selling 3 per month but you’re making more money but paying it to me. So far so boring.
But I’m optimising. Measuring. Tweaking. And maybe I can get all five sold each month.
And if I can do that, we can raise your prices again. So now you’re selling 5 x £1,500 a month. (It’s £7,500 if you’re interested, more than double what you were).
Now, that’s all fantasy. I’m not promising anything other than to do the work.
But what if?
If you would like to explore this with me, drop your email in here.
I’ll only use your email address for this purpose. If you want to know about my wider artist marketing services, join my main email list.
