You know that sick feeling you get when you’re supposed to “promote yourself”?
That moment when you’re staring at a blank Instagram post, trying to figure out what the hell you’re supposed to say about your latest painting that doesn’t sound like every other artist on the planet?
Or when you’re at an exhibition and someone asks “So what’s your work about?” and you launch into some generic artist-speak that makes you want to crawl under the nearest table?
Yeah. That feeling.
Here’s the thing: You hate marketing because you’re doing it wrong. Not technically wrong – but wrong for you.
No-one is born wanting to be generic
Everywhere you look, there’s another “expert” telling artists to post daily, follow the algorithm, use these hashtags, write your bio this way, network like that. It’s like they’ve created a factory for producing identical artist-bots.
No wonder it feels awful. You became an artist to express something authentic, and now you’re being told to market yourself like a breakfast cereal.
The whole system is designed to make you blend in when what you actually need is to stand out.
What If Marketing Could Feel Like Making Art?
What if instead of copying someone else’s formula, you could market in a way that felt completely true to who you are?
What if you had something genuinely interesting to say about your work – something that made people lean in and say “tell me more” instead of glazing over?
What if you could stop wasting your precious creative energy on marketing that doesn’t work, and instead spend 10 minutes talking about your art in a way that people actually remember?
This isn’t about becoming a better marketer. It’s about becoming more yourself.
The Problem Isn’t Your Art – It’s Your Story
I’ve been doing marketing for 45 years. I’ve seen brilliant artists struggle to sell anything while mediocre artists with great stories clean up.
The difference isn’t talent. It’s not even luck.
The difference is knowing what makes you interesting.
Most artists are too close to their own work to see what’s fascinating about it. You think everyone paints the way you do, or has the same background, or approaches their work the same way.
But here’s what I’ve discovered: Every artist has something genuinely compelling about their story or process – they just can’t see it themselves.
It’s like trying to read the label on the jar you’re inside.
How This Actually Works
I’ve started doing something I’ve never offered before: sitting down with artists to dig into what makes them genuinely memorable.
It’s me, you, and an AI trained specifically for this kind of story archaeology. We spend 45 minutes going through your background, your process, your journey – and we find that one thing that makes people say “I met this amazing artist…” when they talk about you later.
This isn’t about creating a fake persona or learning to “sell yourself.” It’s about discovering what’s already there – the thing that makes you different from every other artist doing similar work.
Once you know what that is, everything else gets easier:
- You know what to say when someone asks about your work
- Your artist statements write themselves
- Your social media (if you choose to do it) becomes effortless
- People remember you after exhibitions
- You stop feeling like a fraud when you talk about your art
Why This Matters More Than Ever
We’re living in an increasingly technical world. AI is answering questions that people used to Google. SEO is becoming irrelevant.
But you know what AI can’t replicate? Your story. Your authentic human experience.
As everything becomes more automated, being genuinely human becomes your competitive advantage. People are hungry for real stories, real connections, real authenticity.
You don’t need to become a better marketer. You need to become more findable as yourself.
Here’s What Happens Next
The discovery session is £50 for 45 minutes. We’ll find what makes you genuinely interesting – guaranteed, or I’ll give you your money back.
Some artists take that insight and run with it successfully. Others realize they want help actually implementing it into their marketing strategy. If that’s you, I also offer a comprehensive program where we build everything around your story and implement it together.
But the discovery session stands on its own. You’ll walk away knowing exactly what makes you memorable.
Fair warning: Knowing what makes you interesting and actually using it effectively are two different skills. I can help with both, but they’re different offerings.
Book Your Session
I only do these on Fridays, and I’m limiting them because this kind of work requires my full attention.
If you’re tired of marketing that feels fake, if you want to stop wasting energy on strategies that don’t fit you, if you’re ready to discover what makes you genuinely compelling – let’s talk.
This isn’t about learning to sell yourself. It’s about learning to be yourself – in a way that people can’t forget.
Who This Is For (And Who It’s Not)
This discovery session is for artists who are ready to invest in building something sustainable around their work. You’re probably selling some pieces already, but you know there’s something missing in how you present yourself.
If £50 feels like a big stretch right now, you might want to start with my “Art Sales Clarity in 90 Minutes” short video series instead. It’s £7 and covers a lot of the foundational work around finding your ideal buyers. You could do that first, sell more art, and then come back for the story discovery work.
My approach is evolutionary – everything can always be improved (this page layout especially).
