Artists follow their intuition. Do that in marketing & you’re bust
To sell you have to get really bored. Back in the day, the rule was that you couldn’t even START to measure the success of a magazine ad campaign until it had appeared 27 times. That’s because the message has to be seen 9 times before a buyer will take action. And even a magazine […]
You’re scared marketing your art will upset your balance, am I right?
The dream of being a full time artist involved a lot of painting, some packing of sales, some soirees .. bits of admin are OK (you can just wave that away with your hand). Probably not spending half your time trying to satisfy Instagram. It is nice to stay afloat though. Making art and marketing […]
